About spry-velocity

A decade of helping people understand and manage their money better

How We Started

spry-velocity began in 2012 from a simple observation: most financial services assumed people already knew the basics. Banks marketed products. Advisers recommended investments. But nobody was teaching the fundamentals that make those decisions meaningful.

Our founder spent years in corporate finance watching colleagues earn substantial salaries while living paycheck to paycheck. Not because they were irresponsible, but because nobody had ever shown them how to structure their finances. The education system had failed them. Their employers offered no guidance. And traditional financial services weren't interested in clients without significant assets to manage.

We set out to fill that gap. No product sales. No commissions. Just practical education and support for people who want to understand money better.

What Guides Us

Clarity Over Complexity

Financial jargon often obscures simple concepts. We translate complex ideas into plain language because understanding shouldn't require a finance degree.

Independence First

We don't sell products or earn commissions. Our advice is based solely on what works for you, not what generates fees for us.

No Judgement

Everyone's financial history includes decisions they might make differently today. We focus on what's possible now, not what happened before.

Real Relationships

We build ongoing partnerships with clients rather than transactional exchanges. Your situation evolves, and our support should evolve with it.

Our Team

Experienced practitioners committed to financial education

Catherine Webb

Founder & Lead Consultant

Former corporate finance manager with 18 years in banking before founding spry-velocity. Certified financial educator with a passion for making money management accessible.

Marcus Chen

Senior Financial Educator

Background in behavioural economics with a focus on how people actually make financial decisions. Specialises in helping clients overcome psychological barriers to saving.

Priya Sharma

Business Finance Specialist

Ten years supporting small businesses and freelancers with cash flow management. Former small business owner who understands the unique challenges of self-employment.

Our Journey

2012

Foundation

spry-velocity launches as a one-person consultancy focused on personal budgeting education.

2014

Team Growth

First additional consultant joins. Services expand to include debt management strategy.

2016

Corporate Partnerships

Begin offering workplace financial wellness programmes for small and medium businesses.

2019

1000th Client

Milestone of 1,000 individual clients helped. Launch business finance services.

2021

Remote Services

Fully remote service model allows us to support clients across the United Kingdom.

2024

Continued Growth

Now a team of five serving over 3,400 clients with 47 corporate partners.

Our Approach to Financial Education

Teaching Over Telling

We could simply hand you a budget spreadsheet and say "follow this." But that doesn't build understanding. Our approach focuses on helping you develop the skills and intuition to make good financial decisions independently. The goal is that eventually you won't need us.

Personalised Strategies

Generic advice fails because people's lives aren't generic. A shift worker with variable income needs different strategies than a salaried employee. Someone supporting elderly parents has different priorities than a recent graduate. We build approaches around your actual circumstances.

Progress Over Perfection

Perfect financial behaviour isn't realistic or sustainable. We help you make incremental improvements that compound over time. Moving from chaos to "pretty good" matters far more than optimising from good to perfect.

Why People Trust Us

No Hidden Agendas

We don't earn commissions or sell products. Our only income comes from our services, so our advice is genuinely independent.

Confidential & Secure

Your financial information stays private. We never share client data and maintain strict confidentiality standards.

Proven Results

89% client retention rate speaks to the lasting value of our approach. Our clients stay because they see real improvement.

Want to Learn More?

We're happy to answer questions about our approach and discuss whether we might be able to help with your situation.